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Friday, February 3, 2006
La Belle Epoque
Les Maitres de l'Affiche ('The Poster Masters') was a monthly subscription publication released by L'Imprimerie Chaix between 1895 and 1900 that featured high quality lithographic posters by more than 90 renowned international artists.
The series helped promote the art-nouveau posters as a serious form of art, worthy of collection, media review and exhibition. The vivid colours and widespread appeal assured that this medium would come to typify fin de siècle Parisian society.
5 volumes (259 posters) were issued as Les maîtres de l'affiche : publication mensuelle contenant la reproduction des plus belles affiches illustrées des grands artistes, français et étrangers, éditée par L'Imprimerie Chaix and are online at NYPL (22 thumbnail pages).
Jules Chéret was the artistic director of the printery and contributed more than 60 posters to the series himself in addition to the magazine covers and works advertizing books, novels, plays &c.
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